How future-ready is your accounting practice?
The accounting profession is changing fast. From AI and automation to evolving client expectations, pricing models and practice governance, the firms that thrive will be those that understand where they are today – and where they need to go next.
That’s why we’ve created the Practice Growth Index: an essential benchmarking survey designed to help you understand how your practice is performing today, how you compare with your peers, and where your biggest opportunities for growth lie.
So, grab a cup of tea, set aside a little time and take the survey. It’s designed to give you valuable insight into how your practice performs across the following six key pillars. Once you’ve completed it, we’ll send you a personalised scorecard showing how you perform across each area.
- AI & Automation: How effectively are you using technology and AI to improve productivity, efficiency and the way your team works?
- Tech Stack: Is your technology ecosystem helping your practice perform at its best?
- Client Service: How well are you meeting changing client expectations and delivering value beyond compliance?
- Fee Growth: Are your pricing, packaging and commercial strategies helping your practice grow?
- Practice Governance: How strong are the structures, processes and leadership that underpin your practice?
- Future Focus: How prepared is your practice for what’s coming next?
Get your personalised practice scorecard
Once you complete the survey, you’ll receive a personalised scorecard showing how your practice performs across all six pillars. Your results will help you:
Understand where you’re strongest
Identify the areas where your practice is already making good progress.
Spot your opportunities
See where there may be gaps, risks or untapped potential for improvement.
Know where to focus next
Your results will highlight the pillar where you have the greatest opportunity to make progress.
Benchmark your practice
See how your practice measures up and build a clearer picture of your position across the key areas shaping the future of accounting.
And there’s more to come
Your scorecard is just the starting point.
In the coming months, we’ll share a relevant report based on your results and priority area, giving you further insight, practical ideas and inspiration to help you strengthen your practice and move forward with confidence.
Take the time to benchmark your practice today. Get your scorecard, understand where you stand and discover your next area of focus.
AI & Automation
Where your practice stands on adoption, confidence in using the tools, and the productivity gains you're actually seeing.
Technology Stack
How well your systems talk to each other, how automated your workflows are, and how much you trust your data.
Client Service
How you onboard clients, manage engagement letters, and run the checks — including AML and verification — that keep the relationship on solid ground.
Fee Growth & Pricing
How your pricing model has kept pace with the practice, and how confidently you price for the value you deliver, including MTD.
Practice Governance
How you manage AML monitoring, risk assessment, due diligence and staff training as the practice scales.
Future Focus
How prepared you are for the big shifts — MTD, consolidation, client tax issues — and whether you know the right moment to act, including on succession.
